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	<title>Grant Midwinter Blog &#187; btween 09</title>
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		<title>Btween 09</title>
		<link>http://www.grantmidwinter.com/blog/2009/07/btween-09/</link>
		<comments>http://www.grantmidwinter.com/blog/2009/07/btween-09/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 07:12:01 +0000</pubDate>
		<dc:creator>Mr Midwinter</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[btween 09]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[Digital Advertising]]></category>
		<category><![CDATA[technology]]></category>

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		<description><![CDATA[Yes, Grant Midwinter was stirring it up at the Btween 09 digital conference last month. There where some very good talks held on the future of digital media, stand out sessions include &#8216;The Case Against Advertising&#8217; with Jonathan Macdonald and Steve Taylor of Aegis (more of which later) and &#8216;Alchemy, Chemistry and Collaboration&#8217; held by [...]]]></description>
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<p>Yes, Grant Midwinter was stirring it up at the Btween 09 digital conference last month. There where some very good talks held on the future of digital media, stand out sessions include &#8216;The Case Against Advertising&#8217; with <a href="www.jonathanmacdonald.com" target="blank">Jonathan Macdonald</a> and Steve Taylor of <a href="http://www.aegisgroupplc.com/" target="blank">Aegis</a>  (more of which later)  and &#8216;Alchemy, Chemistry and Collaboration&#8217; held by Jeremy Ettinghausen of <a href="http://www.penguin.co.uk/" target="blank">Penguin</a> and Tom Thirlwall of <a href="mworkslondon.co.uk/">MWorks</a>.</p>
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