The Case Against Advertising was one of the best talks at Btween 09 and picked up on a debate that’s bubbling away under the surface of the advertising industry. Is there a future for ‘traditional agencies and buyers’ in the developing landscape of the net? ……Dum Dum Dahhhh.
Archive for July, 2009
Yes, Grant Midwinter was stirring it up at the Btween 09 digital conference last month. There where some very good talks held on the future of digital media, stand out sessions include ‘The Case Against Advertising’ with Jonathan Macdonald and Steve Taylor of Aegis (more of which later) and ‘Alchemy, Chemistry and Collaboration’ held by Jeremy Ettinghausen of Penguin and Tom Thirlwall of MWorks.