Grant Midwinter

Brief

Bradley Taylor needed to give existing and prospective clients a taste of his individual style. The site needed to be a concise, sharp and elegant marketing tool.

Solution

By working closely with Bradley and his team, we managed to not only meet their brief, but to exceed their expectations. The product had to exude the understated sophistication Bradley Taylor Styling has become famous for, whilst remaining snappy and direct, reflecting the busy lifestyles of Bradley Taylor's clientele.

Quote

' Working with Grant Midwinter was a pleasure. I had a clear vision in my head of how i wanted my site to look and the team at Grant Midwinter helped me to bring it to life. They responded well to the brief and gave me a final result that i love. The site is easy to use and does exactly what i wanted it to.' - Bradley Taylor, Director

Brief

Our aim was to tackle the aging gaming suite by combining user interaction data and Grant Midwinters experience in designing simplified interfaces for international brands.

Solution

By working directly in conjunction with the Sky creative team, Grant Midwinter helped devise fresher and more appealing visuals for the front-end gaming sites, online marketing and newsletters. The team injected a sense of fun back into the brand by introducing a human element, creating a softer and casual approach to gaming.

Brief

Imogen needed a website and brand she could use to attract the UK's best theatre directors. Imogen needed the ability to update her CV, a full directory of past projects (film and theatre) and a clear and bold design imbrued with a sense of style.

Solution

Imogen had a clear vision of how her brand should communicate and elements that needed to be included. Grant Midwinter took these seeds of ideas and watered them with our own creative juices. The result is a bold portfolio which reflects Imogen's strength of work.

Brief

The Dance for Life brand had stagnated. Grant Midwinter's brief was to re-invent Dance for Life as a polished, vibrant brand on-and-offline.

Solution

Grant Midwinter transformed Dance for Life into a contemporary, fun and inclusive brand. We did this by treating the health-related, frivolous and cultural motives for dancing as equally valid. This perspective evolved into an ethos adapted by the members of Dance for Life and applied through branding and the website design. By creating a modular branding system, Dance for Life developed a life of its own and now adapts to the audience it attracts; visitors to the site can suggest their motives to dance and the Dance for Life team change the brand accordingly.

Quote

'It's been fantastic working with Grant Midwinter. their support and interest in what we do has really been appreciated. They've done an excellent job.' - Emma Bolland, Dance Development Officer

Brief

The Leeds Film Festival needed to keep audiences up to date with the latest events and film showings, whilst allowing visitors to book tickets online.

Solution

Grant Midwinter designed a site based on the strength of the titles on show. Our design focused on clean and user focused presentation. This tied in with elegant usage of accessible technologies, to create a simplified interface for a complex framework.

We coupled minimalist aesthetics with a custom content management system, allowing the client just the right amount of control to update their site quickly and efficiently. By collecting visitor data, that Leeds Film can use to brief prospective audiences on upcoming events, the seeds have been planted for an even stronger festival this year.